September 2011 5

Pearson and the boundaries of thought leadership

Businesses do many things to build their brands, reputations and profits. In my 25 years of working in marketing, PR and the media ‘ideas’ come and go and just as frequently reappear again, often with a new name and acronym. In the last decade many large organisations have hitched their corporate wagons to the concept […]

11 years ago Education More

Serious gaming, to the stars and beyond?

Serious Games and Educational Games, are oxymoron’s to many gamers, educationalists and parents, but maybe not for much longer after the University of Washington’s announcement about how gamers had helped researchers solve a decade old complex scientific problem.   Using an online game called FoldIt, gamers took just three weeks to accurately map the structure […]

11 years ago Education More

Kip McGrath revisited

When I wrote about the travails of listed tutoring company Kip McGrath (KME on the ASX) it seemed they had been thrown a lifeline by another Australian company Editure Limited. Since then I have received several emails from current and former franchisees, prompting me to take another look at the company. What I have found […]

11 years ago Education More

US Federal Trade Commission proposes changes to the Children’s Online Privacy Protection Act (COPPA)

Somini Sengupta has written an interesting article in The New York Times that should be of interest to all education companies who do business in the United States. The proposed changes to  COPPA, whose focus is protecting the personal information of children, particularly those under the age of 13,  aim to extend coverage to the […]

11 years ago Education More

Wireless Generation and education – a game of snakes and ladders for News Corp. in New York

In New York, the state comptroller, Thomas P DiNapoli, has just yanked a $27m contract from Wireless Generation, the education company that News. Corp paid $360m for. Why? According to Mr DiNapoli, ‘We believe the record remains incomplete with respect to the vendor responsibility issues involving the parent company of Wireless Generation’. So rather than […]

11 years ago Education More