BETT 5
Is BESA stuck in a Jam?
BESA (British Educational Suppliers Association) are likely to seek a Judicial Review of the government’s decision to fund Oak National Academy (Oak), but only if their members fund it. This may play well with their edtech and publisher members, but is a non-issue for the many companies who supply things like furniture, pens and paper, […]
BETT(er)?
BETT 2022 was great. Despite interminable Covid and controversy over the Russian business of owner Hyve, I think exhibitors and attendees were overjoyed to feel life was returning to normal. It was the feeling I saw in Feb 2021 when a virtual attendee at the Sydney Morning Herald Schools Summit, watching people in a normal […]
MARCOMS & ethics in edu
I started my career in the business of education almost by accident 25 years ago, when asked to set up the Australian office of a UK company who specialised in MARCOMs to K12 schools. So marketing to schools is not new and existed in edtech well before my time, as Audrey Watter’s recent book Teaching […]
BETT(er)!
BETT can be a love hate dynamic. I love going and seeing new ideas and people but I hate the schlep to Excel, the usurious food and drink prices and the petty bureaucracy ,etc. This year I decided to take it easy and to do what I tell everyone else not to – freelance the […]
BETT and some edtech news
It’s 2016 and after more than 10 years of attending BETT I’m still looking forward to what I will see this time. BETT is about edtech but the bit I’m interested in can be found in the Futures section, located fortuitously next to the Press Office. This year I expect to see several companies who […]
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